Atlas Obscura

June 15, 2017

Ellen G.K. Rubin never saw a pop-up book as she was growing up, so when she bought two for her young sons in the 1980s, she was amazed. “I was blown away, probably much more than they were,” she says. Those two books—one about dinosaurs, another about vehicles—set off an obsession. Today she has a collection of some 9,000 books, as well as countless postcards and advertisements, that pop up or move in some way—hence her nickname, “The Popuplady.”

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